From an Idea to Nike: How Marketing Made Nike a Global Success ( From an Idea to )
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
*Find out where the name Nike came from and how the famous swoosh became the signature logo.
*Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
*Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Target age group 10-12
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
*Find out where the name Nike came from and how the famous swoosh became the signature logo.
*Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
*Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Target age group 10-12
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CategoryJuvenile Nonfiction
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Age Group9 to 12 yrs
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Grade Level3-5
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LanguageEnglish
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BindingPaperback
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Theme 1Biography & Autobiography
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Detailed (BISAC) Subject/ThemeClothing & Dress
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Awards
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AuthorSichol, Lowey Bundy
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SeriesFrom an Idea to
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Lexile Level1110
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AR Level6.9
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Dewey338.768536
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PublisherHoughton Mifflin Harcourt
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Publication Date2/12/2019
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Pages128
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Dimensions0.5 H x 7.4 L x 5.2 W
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Case Qty48
