From an Idea to Nike: How Marketing Made Nike a Global Success ( From an Idea to )

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
*Find out where the name Nike came from and how the famous swoosh became the signature logo.
*Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
*Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
Target age group 10-12
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In stock (18 copies available)
    • Weight
      0.3 lbs
    • ISBN-13
      9781328453631
    • ISBN-10
      1328453634
    • Item #
      59129
  • Category
    Juvenile Nonfiction
  • Age Group
    9 to 12 yrs
  • Grade Level
    3-5
  • Language
    English
  • Binding
    Paperback
  • Theme 1
    Biography & Autobiography
  • Detailed (BISAC) Subject/Theme
    Clothing & Dress
  • Awards
  • Author
    Sichol, Lowey Bundy
  • Series
    From an Idea to
  • Lexile Level
    1110
  • AR Level
    6.9
  • Dewey
    338.768536
  • Publisher
    Houghton Mifflin Harcourt
  • Publication Date
    2/12/2019
  • Pages
    128
  • Dimensions
    0.5 H x 7.4 L x 5.2 W
  • Case Qty
    48

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